Economio Brand book

The personal perspective. Economio = Economy + mío. An international name with a deeply personal centre: your money belongs to you.

Phase. Our primary mark. A capital E distilled into two complete tracks and an open lower terminal. Sharp turns and deliberate space make a clear, recognisable anchor for Economio.

A system with a point of view. From the wider flow of money to a strategy of your own. Three expressions of the same identity, each with a clear purpose.

In website and app headers, the full-weight black Phase master lives inside a white square in both themes. Keep the same 18-unit stroke and 12-unit channel at small header sizes: this clear ground supports the complete mark. The 80% inner field and optical correction balance its placement. A 12 px gap gives the live Google Sans wordmark room beside it. Reserve the photographic square for app icons and expressive artwork.

The product keeps its original live Google Sans wordmark, weight and tracking. Fixed artwork is supplied as Google Sans 600 outlines. Keep the typography consistent within each application; never substitute another typeface.

One stroke. One gap. One stroke rule and one gap rule per mark, measured perpendicular to the facing edges. The display master’s 6-unit module gives an 18-unit stroke and 12-unit clearance. Optical cuts adjust the shared stroke and gap for smaller placements.

Use ink on a light ground, white on a dark ground, or white over the existing brand photography. Preserve contrast and let the ambient light surround the mark.

The same mark. Optically sized. At small sizes, the tracks become lighter and the channels open. Resize the mark to compare its responsive geometry with the display master. Phase, Current and Parallax share the same optical rules.

Small, and still recognisable. Use static Phase for small or persistent placements. The interface cut uses a 12-unit stroke and 18-unit gaps at 32–48 px. The 16 px micro cut keeps a little extra weight for the pixel grid; display artwork retains the approved 18 / 12 master from 96 px. Intermediate sizes adapt smoothly. Keep motion for larger, intentional moments.

Give each state a purpose. Phase builds recognition. Current expresses continuity. Parallax introduces the individual point of view. Use the system to support a story, with Phase as the anchor.

Keep the family together.

Ink is the brand colour: the wordmark, primary actions and the selected option. Neutral greys give the work space, with no blue or green tint.

Grey text keeps a contrast of at least 4.5:1 on every surface, in both themes. Lines separate without drawing attention.

Muted tones for budgets and charts. Each keeps one meaning wherever it appears.

Status colours say what happened. Green means success; danger colours appear only where something needs attention.

Keep colour meaningful.

Open, round and easy to read at every size. One variable font carries every weight Economio uses.

Swedish and Danish letters, currencies and the punctuation of careful writing: curly quotes, en and em dashes and a true minus.

Four weights, each with one job.

Large figures and two-tone headlines carry the personality; supporting text stays small and quiet.

The whole amount leads. Decimals and currency follow at half size in the tile's grey, without changing the formatted text.

The sizes in use today, from the website headline to the eyebrow.

Keep type calm.

One mark. Always becoming. Complete. Separate. Refocus. Play the continuous geometric transformation, choose a state, or scrub through the motion. Phase is the primary and resting form.

A deliberate rhythm. The identity moves through three exact resting states. Intermediate forms connect them; they are never used as standalone logos.

Move with intention.

Four durations cover every interface movement. Press Play to compare them.

Brand photographs wander slowly along a looping path. Their faintness keeps the movement calm, and no edge ever shows.

Pages crossfade while the top bar holds still. The address changes at once; a transition never holds the page back.

Pressed buttons scale slightly, arrows nudge toward where they point and summary tiles lift. Try them.

When a device asks for reduced motion, everything stops: photographs hold still, pages change at once and nothing animates.

An amber beam of light out of black, with fine grain, used upside down so the light falls from the top right. For the dark theme, the website and sign-in.

Soft peach shapes on pale blue: “Dreamy Abstract Scene” from Lummi. For the light theme.

A warm dusk fading into deep petrol, under a light veil. A quiet photographic ground for the Phase mark and the identity’s expressive states.

In the app, the theme's photograph sits faintly in the top-right corner and fades out before the page text.

Fine grain over the dark photograph keeps its textured character. Small surfaces, such as the logo tile, stay grain-free.

Surfaces are generously rounded, every control is a pill and icon badges are circles. Four tokens cover every shape.

Keep it faint.

Economio helps people see what comes in, where it goes and what they have saved, so they can make their own decisions with useful information in front of them.

The pretitle says what Economio is. The headline gives a reason to use it. The supporting copy says how.

A product promise, not a promise of returns, savings or a particular feeling.

Six qualities, each with what it means in practice.

The Overview puts the numbers first: one inverted hero tile, quiet surfaces and the theme's photograph faint in the corner.

One inverted hero tile per row; the rest sit on the surface. The round badge inverts its tile's colours.

Hierarchy comes from fill, not colour: one solid ink pill per view, outlines for the rest and solid ink for the selected option.

The website is always dark. Its headline names the benefit in ink and the consequence in grey, over the dark photograph.

Budget, savings and transactions, captured from the actual app with invented records.

Your mark. Inside the square. Phase, Current and Parallax in the original photographic square. Choose the optical size for where the mark will live, then download a complete SVG or PNG.

Phase is the primary. Each state is supplied as an ink or white SVG, with a symbol master and an outlined signature. The same canonical geometry drives the book, the downloads and the motion.

Micro for the smallest standalone marks. Interface for small standalone marks and photographic app icons. Display for large artwork, motion and the black-on-white header square at every size. Each cut is supplied for all three states; choose for the placement as well as the size.

The production Phase icon set. Browser tabs use the plain ink tile; home-screen icons keep the existing brand photography. The SVG favicon uses Micro; ICO entries have size-specific cuts. Home-screen icons use Interface. The framed symbol preserves room for platform crops, including the maskable Android icon.

A portable animated SVG: the complete loop, on a transparent ground. It shows static Phase when the viewer requests reduced motion. Use the static masters wherever SVG animation is unsupported.

Every brand colour in this book, with its use and its value in both themes, read from the product's own stylesheet.

Captured from the actual app with invented records. Refresh them when visible labels change.